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Over the last 25 years craft brewing in America has been an amazing success story and this book aims to introduce prospective craft brewers to the fundamentals of running such a business � from dream to reality!
It starts with a number of successful brewing entrepreneurs relating their stories and emphasizing the lessons they learned. Then follow 3 sections - the 1st on the brewing process and facilities needed, 2nd on marketing and distribution and 3rd on planning and funding your own brewery.
While there are some aspects here that only apply in the American market there is much that is equally relevant in other markets
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